Marketing, Associate of Applied Science
- Academic Year: 2020-2021
- Division / Department: Business Programs / Marketing
- Degree Code: MGT.MARKETING.AAS
This program expands your career opportunities in the exciting and dynamic field of marketing. Emphasis is on developing skills in marketing strategy, advertising, salesmanship and retailing management. On-the-job training internships supplement the classroom experience.
Marketable Skills
1. Marketing skills: Learn to understand and apply marketing concepts including consumer behavior, external environment factors, marketing research, target markets, and the marketing mix.
2. Management skills: Learn to understand the issues of marketing management including site locations, site design merchandising, pricing, and store management.
3. Selling skills: Learn to apply the elements of the selling process.
4. Advertising skills: Learn the basis for creativity, message strategy, art direction, production, and media selection involved in advertising.
5. Computer skills: Learn to use word processing, spreadsheet, data analysis, presentation, and database computer software to conduct business operations.
6. Communication skills: Learn the ability to effectively develop, interpret, and express ideas through written, oral, and visual communication approaches.
7. Critical thinking skills: Learn to diagnose, propose, and implement solutions to business problems through research, synthesis, and application of information.
8. Ethics skills:
Learn ways to evaluate situations and make ethical decisions that are socially responsible.
Semester I
ACNT 1303 Introduction to Accounting I
Course Description× ACNT 1303 Introduction to Accounting I Lab Fee: $15.00 Introduces a study of analyzing, classifying, and recording business transactions in a manual and computerized environment. Emphasis on understanding the complete accounting cycle and preparing financial statements, bank reconciliations, and payroll. May not be counted toward the associate degree if taken after successful completion of ACCT 2301. Semester Hours 3 (3 lec/lab) Recommended for students transferring to a four-year institution. |
3 hours |
BUSI 1301 Business Principles
Course Description× BUSI 1301 Business Principles Provides a survey of economic systems, forms of business ownership, and considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life. Semester Hours 3 (3 lec) |
3 hours |
SPCH 1315 Public Speaking
Course Description× SPCH 1315 Public Speaking Application of communication theory and practice to the public speaking context, with emphasis on audience analysis, speaker delivery, ethics of communication, cultural diversity, and speech organizational techniques to develop students' speaking abilities, as well as ability to effectively evaluate oral presentations. Semester Hours 3 (3 lec) SPCH 1318 Interpersonal Communication Course Description× SPCH 1318 Interpersonal Communication Application of communication theory to interpersonal relationship development, maintenance, and termination in relationship contexts, including friendships, romantic partners, families, and relationships with co-workers and supervisors. Semester Hours 3 (3 lec) SPCH 1321 Business & Professional Communication Course Description× SPCH 1321 Business & Professional Communication Study and application of communication within the business and professional context. Special emphasis will be given to communication competencies in presentations, dyads, teams, and technologically mediated formats. Semester Hours 3 (3 lec) |
3 hours |
BMGT 1327 Principles of Management
Course Description× BMGT 1327 Principles of Management Examines concepts, terminology, principles, theories, and issues in the field of management. Semester Hours 3 (3 lec) |
3 hours |
MRKG 1311 Principles of Marketing
Course Description× MRKG 1311 Principles of Marketing Presents introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. Semester Hours 3 (3 lec) |
3 hours |
15 hours |
Semester II
POFT 1301 Business English
Course Description× POFT 1301 Business English Lab Fee: $10.00 Introduces the practical application of basic language usage skills with emphasis on fundamentals of writing and editing for business. Students will apply the basic rules of grammar, spelling, capitalization, number usage, and punctuation; utilize terminology applicable to technical and business writing; develop proofreading and editing skills; and teaches how to write effective sentences and paragraphs for business applications. Semester Hours 3 (3 lec) ENGL 1301 Composition I Course Description× ENGL 1301 Composition I Intensive study of and practice in writing processes, from invention and researching to drafting, revising, and editing, both individually and collaboratively. Emphasis is on effective rhetorical choices, including audience, purpose, arrangement, and style. Focus is on writing the academic essay as a vehicle for learning, communication, and critical analysis. Prerequisite: TSI complete in Reading and Writing or the equivalent. Semester Hours 3 (3 lec) |
3 hours |
MRKG 1302 Principles of Retailing
Course Description× MRKG 1302 Principles of Retailing Introduces to the retailing environment types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. Semester Hours 3 (3 lec/lab) |
3 hours |
MRKG 2333 Principles of Selling
Course Description× MRKG 2333 Principles of Selling Presents an overview of the selling process. Identification of the elements of the communication process between buyers and sellers in business and examination of the legal regulations and ethical issues of business that affect salespeople. Offered only in spring. Semester Hours 3 (3 lec) |
3 hours |
BCIS 1305 Business Computer Applications
Course Description× BCIS 1305 Business Computer Applications Lab Fee: $15.00 Introduces and develops foundational skills in applying essential and emerging business productivity information technology tools. The focus of this course is on business productivity software applications, including word processing, spreadsheets, databases, presentation graphics, data analytics, and business-oriented utilization of the internet. Required for students taking the Business Field of Study. Semester Hours 3 (2 lec/2 lab) Capstone course, which brings together skills and knowledge learned in other classes and applies them in decision-making situations and in completing job tasks. Must be a marketing major. May be articulated but will be substituted as ITSC 1301 (may not transfer to a four-year institution). COSC 1301 Introduction to Computing Course Description× COSC 1301 Introduction to Computing Lab Fee: $15.00 Provides an overview of computer systems-hardware, operating systems, the Internet, and application software including word processing, spreadsheets, presentation graphics, and databases. Current topics such as the effect of computers on society, and the history and use of computers in business, educational, and other interdisciplinary settings are also studied. This course is not intended to count toward a student's major field of study in business or computer science. Semester Hours 3 (2 lec/2 lab) Capstone course, which brings together skills and knowledge learned in other classes and applies them in decision-making situations and in completing job tasks. Must be a marketing major. |
3 hours |
BUSI 2301 Business Law
Course Description× BUSI 2301 Business Law Provides the student with foundational information about the U.S. legal system and dispute resolution, and their impact on business. The major content areas will include general principles of law, the relationship of business and the U.S. Constitution, state and federal legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context. Semester Hours 3 (3 lec) |
3 hours |
15 hours |
Semester III
COMM 1307 Introduction to Mass Communication
Course Description× COMM 1307 Introduction to Mass Communication Survey of basic content and structural elements of mass media and their functions and influences on society. Semester Hours 3 (3 lec) |
3 hours |
MRKG 2349 Advertising & Sales Promotion
Course Description× MRKG 2349 Advertising & Sales Promotion Presents integrated marketing communications. Introduces advertising principles, practices, and multimedia of persuasive communication, including buyer behavior, budgeting, and regulatory constraints. Offered only in fall. Semester Hours 3 (3 lec) |
3 hours |
MRKG 2388 Internship-Marketing Mgmt-General
Course Description× MRKG 2388 Internship-Marketing Mgmt-General Establishes a work-based learning experience that enables the student to apply specialized occupational theory, skills and concepts. A learning plan is development by the college and the employer. Prerequisite: MRKG 1311. Must meet internship requirements. (See Guidelines for Internships). Semester Hours 3 (16 Internship/Preceptorship) See General Education Requirements. Prerequisite: MRKG 2333 or MRKG 2349 or MRKG 1302 |
3 hours |
ENGL 2311 Technical & Business Writing
Course Description× ENGL 2311 Technical & Business Writing Intensive study of and practice in professional settings. Focus on the types of documents necessary to make decisions and take action on the job, such as proposals, reports, instructions, policies and procedures, e-mail messages, letters, and descriptions of products and services. Practice of individual and collaborative processes involved in the creation of ethical and efficient documents. Prerequisite: Passing score on writing portion of TSI Assessment or credit for ENGL 0301. Semester Hours 3 (3 lec) |
3 hours |
MATH 1342 Elementary Statistical Methods
Course Description× MATH 1342 Elementary Statistical Methods Lab Fee: $15.00 Collection, analysis, presentation and interpretation of data, and probability. Analysis includes descriptive statistics, correlation and regression, confidence intervals and hypothesis testing. Use of appropriate technology is recommended. Graphing calculator required. Prerequisite: TSI math complete or MATH 0308 or completion of college-level math course or consent of division chair. Semester Hours 3 (3 lec) May be articulated but will be substituted as ITSC 1301 (may not transfer to a four-year institution). |
3 hours |
15 hours |
Semester IV
ECON 1301 Introduction To Economics
Course Description× ECON 1301 Introduction To Economics Analyzes microeconomic and macroeconomic principles for non-business majors. Microeconomic topics will include supply and demand, consumer behavior, price and output decisions by firms under various market structures, factor markets, market failures, international trade, and exchange rates. Macroeconomic topics will include national income, unemployment, inflation, business cycles, aggregate supply and demand, monetary and fiscal policy, and economic growth. Semester Hours 3 (3 lec) ECON 2301 Principles of Macroeconomics Course Description× ECON 2301 Principles of Macroeconomics Analyzes the economy as a whole including measurement and determination of aggregate demand and aggregate supply, national income, inflation, and unemployment. Other topics include international trade, economic growth, business cycles, fiscal policy and monetary policy. Prerequisite: Must have passed the TSI Assessment or be concurrently enrolled in INRW 0402. Semester Hours 3 (3 lec) ECON 2302 Principles of Microeconomics Course Description× ECON 2302 Principles of Microeconomics Analyzes the behavior of individual economic agents, including consumer behavior and demand, producer behavior and supply, price and output decisions by firms under various market structures, factor markets, market failures, and international trade. Prerequisite: Must have passed the TSI Assessment or be concurrently enrolled in INRW 0402. Semester Hours 3 (3 lec) |
3 hours |
PHIL 2306 Introduction to Ethics
Course Description× PHIL 2306 Introduction to Ethics The systematic evaluation of classical and/or contemporary ethical theories concerning the good life, human conduct in society, morals, and standards of value. Semester Hours 3 (3 lec) |
3 hours |
MRKG 2389 Internship-Marketing Mgmt, General
Course Description× MRKG 2389 Internship-Marketing Mgmt, General Establishes a work-based learning experience that enables the student to apply specialized occupational theory, skills and concepts. A learning plan is development by the college and the employer. Prerequisites: MRKG 1311 and either MRKG 2388, MRKG 2333, MRKG 2349 or MRKG 1302. An approved work station. Must meet internship requirements. (See Guidelines for Internships). Semester Hours 3 (16 lab) Students must meet Guidelines for Internships and have approval of the program director before enrolling in an internship. See General Education Requirements. |
3 hours |
IMED 2309 Internet Commerce
Course Description× IMED 2309 Internet Commerce Lab Fee: $15.00 Gives an overview of the Internet as a marketing and sales tool with emphasis on developing a prototype for electronic commerce. Topics include database technology, creating websites in order to collect information, performing online transactions, and generating dynamic content. Offered only in spring semester. Prerequisites: COSC 1301 or BCIS 1305 or equivalent intro to computer course with consent of instructor; basic Web design skills suggested. Semester Hours 3 (2 lec/2 lab) ARTV 1351 Digital Video Course Description× ARTV 1351 Digital Video Lab Fee: $15.00 Develops skills in producing and editing video and sound for multimedia or Web productions. Emphasis is placed on the capture, editing, and outputting of video using a desktop digital video workstation. Semester Hours 3 (2 lec/2 lab) |
3 hours |
ARTC 1302 Digital Imaging I
Course Description× ARTC 1302 Digital Imaging I Lab Fee: $15.00 Introduces digital imaging using raster image editing and/or image creation software: scanning, resolution, file formats, output devices, color systems, and image-acquisitions. Semester Hours 3 (2 lec/2 lab) ARTC 1313 Digital Publishing I Course Description× ARTC 1313 Digital Publishing I Lab Fee: $15.00 Introduces the fundamentals of using digital layout as a primary publishing tool and the basic concepts and terminology associated with typography and page layout. Students learn to apply fundamentals of page layout, define typographic terminology and specifications, import text and graphics into page layout programs, and the course discusses file formats and file management. Offered only in spring semester. Prerequisite: ITSW 1301 with a grade of C or better. Semester Hours 3 (2 lec/2 lab) |
3 hours |
15 hours |
Total hours: | 60 hours |