Instructor Plans / Course Descriptions
Business
MRKG 2349 B050 - Advertising and Sales Promotion
Attached file: MRKG_2349_B050.pdf, 353.15 Kb Download
Presents integrated marketing communications.
Introduces advertising principles, practices, and multimedia of persuasive communication, including buyer behavior, budgeting, and regulatory constraints.
Offered only in fall.
Semester Hours 3 (3 lec).
Instructor:
| Becky Parker | View Curriculum Vitae Email |