Instructor Plans / Course Descriptions

Business

MRKG 1311 H1 - Principles of Marketing


Attached file: MRKG_1311_H1.pdf, 641.81 Kb Download

Introduction to the marketing mix functions and process.

Includes identification of consumer and organizational needs and explanation of environmental issues.

Semester Hours 3 (3 lec).

Instructor:

Becky Parker View Curriculum Vitae Email