Degree Plans

Marketing, AAS

  • Academic Year: 2023-2024
  • Division / Department: Business Programs / Business
  • Degree Code: MGT.MARKETING.AAS
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This program expands your career opportunities in the exciting and dynamic field of marketing. Emphasis is on developing skills in marketing strategy, advertising, salesmanship and retailing management. On-the-job training internships supplement the classroom experience.

Marketable Skills

1. Marketing skills: Learn to understand and apply marketing concepts including consumer behavior, external environment factors, marketing research, target markets, and the marketing mix.

2. Management skills: Learn to understand the issues of marketing management including site locations, site design merchandising, pricing, and store management.

3. Selling skills: Learn to apply the elements of the selling process.

4. Advertising skills: Learn the basis for creativity, message strategy, art direction, production, and media selection involved in advertising.

5. Computer skills: Learn to use word processing, spreadsheet, data analysis, presentation, and database computer software to conduct business operations.

6. Communication skills: Learn the ability to effectively develop, interpret, and express ideas through written, oral, and visual communication approaches.

7. Critical thinking skills: Learn to diagnose, propose, and implement solutions to business problems through research, synthesis, and application of information.

8. Ethics skills:

Learn ways to evaluate situations and make ethical decisions that are socially responsible.

Semester I

ACNT 1303 Introduction to Accounting I 1
A business elective may be substituted for ACNT 1303 if the student has one year of high school accounting/bookkeeping or accounting experience.
BMGT 2310 Financial Management
3 hours
BUSI 1301 Business Principles 3 hours
SPCH 1315 Public Speaking or
SPCH 1318 Interpersonal Communication or
SPCH 1321 Business & Professional Communication
3 hours
BMGT 1327 Principles of Management 3 hours
MRKG 1311 Principles of Marketing 3 hours
15 hours

Semester II

POFT 1301 Business English or
ENGL 1301 Composition I
3 hours
MRKG 1302 Principles of Retailing 3 hours
MRKG 2333 Principles of Selling 3 hours
BCIS 1305 Business Computer Applications 2
Recommended for students transferring to a 4-year institution.
3 hours
BUSI 2301 Business Law 3 hours
15 hours

Semester III

COMM 1307 Introduction to Mass Communication 3 hours
MRKG 2349 Advertising & Sales Promotion 3 hours
ENGL 2311 Technical & Business Writing 3 hours
MATH 1342 Elementary Statistical Methods 3 hours
MRKG 2388 Internship-Marketing Mgmt-General 4
Student must meet Guidelines for Internship and have approval of the program director before enrolling in this course.
3 hours
15 hours

Semester IV

ECON 1301 Introduction To Economics or
ECON 2301 Principles of Macroeconomics or
ECON 2302 Principles of Microeconomics
3 hours
ARTC 1302 Digital Imaging I or
ARTC 1313 Digital Publishing I
3 hours
HAMG 2330 Convention and Group Management and Services 3 hours
MRKG 2389 Internship-Marketing Mgmt, General 4
Student must meet Guidelines for Internship and have approval of the program director before enrolling in this course.
3 hours
IMED 2309 Internet Commerce or
ARTV 1351 Digital Video
3 hours
15 hours
Total hours:60 hours