Degree Plans

Marketing, Certificate of Completion

  • Academic Year: 2023-2024
  • Division / Department: Business Programs / Marketing
Download Certificate Plan

This program expands your career opportunities in the exciting and dynamic field of marketing. Emphasis is on developing skills in marketing strategy, advertising, salesmanship and retailing management. On-the-job training internships supplement the classroom experience.

Marketable Skills

1. Marketing skills:

Learn to understand and apply marketing concepts including consumer behavior, external environment factors, marketing research, target markets, and the marketing mix. 2. Management skills:

Learn to understand the issues of marketing management including site locations, site design merchandising, pricing, and store management. 3. Selling skills:

Learn to apply the elements of the selling process. 4. Advertising skills:

Learn the basis for creativity, message strategy, art direction, production, and media selection involved in advertising. 5. Computer skills:

Learn to use word processing, spreadsheet, data analysis, presentation, and database computer software to conduct business operations. 6. Communication skills:

Learn the ability to effectively develop, interpret, and express ideas through written, oral, and visual communication approaches. 7. Critical thinking skills:

Learn to diagnose, propose, and implement solutions to business problems through research, synthesis, and application of information. 8. Ethics skills:

Learn ways to evaluate situations and make ethical decisions that are socially responsible

Semester I

ACNT 1303 Introduction to Accounting I 1
A business elective may be substituted for ACNT 1303 if the student has one year of high school accounting/bookkeeping or accounting
BMGT 2310 Financial Management
3 hours
BUSI 1301 Business Principles 3 hours
BMGT 1327 Principles of Management 3 hours
MRKG 1302 Principles of Retailing 3 hours
MRKG 1311 Principles of Marketing 3 hours
15 hours

Semester II

BCIS 1305 Business Computer Applications 2
Recommended for students transferring to a 4-year institution.
3 hours
POFT 1301 Business English or
ENGL 1301 Composition I
3 hours
MRKG 2349 Advertising & Sales Promotion 3 hours
MRKG 2333 Principles of Selling 3 hours
MRKG 2388 Internship-Marketing Mgmt-General 3, 4, 5
Student must meet Guidelines for Internship and have approval of the program director before enrolling in this course.
MRKG 2388 is a Capstone course that brings together skills and knowledge learned in other classes and applies them in decision-making situations and in completing job tasks. Check for prerequisites.
Prerequisite: MRKG 1311
3 hours
15 hours
Total hours:30 hours