Instructor Plans / Course Descriptions
Marketing
MRKG 1311 002 - Principles of Marketing
Attached file: MRKG_1311_002.pdf, 345.96 Kb Download
Introduction to the marketing mix functions and process.
Includes identification of consumer and organizational needs and explanation of environmental issues.
Semester Hours 3 (3 lec).
Instructor:
| Becky Parker | View Curriculum Vitae Email |