Instructor Plans / Course Descriptions
Marketing
MRKG 1311 O081 - Principles of Marketing
Attached file: MRKG_1311_O081.pdf, 327.55 Kb Download
Introduction to the marketing mix functions and process.
Includes identification of consumer and organizational needs and explanation of environmental issues.
Semester Hours 3 (3 lec).
Instructors:
| Becky Parker | View Curriculum Vitae Email |
| Christi Esquivel | View Curriculum Vitae Email |