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Marketing

Spring 2026 Marketing Principles of Marketing MRKG 1311 W081

MRKG 1311 W081 - Principles of Marketing

Attached file: MRKG_1311_W081.pdf, 266.44 Kb Download

Introduction to the marketing mix functions and process.

Includes identification of consumer and organizational needs and explanation of environmental issues.

Semester Hours 3 (3 lec).

Instructor:

Becky Parker View Curriculum Vitae Email